Hans J. Kienzl is the head of the marketing department at the South Tyrolean Farmers’ Association, Südtiroler Bauernbund. He has established himself as a leading figure in the promotion and marketing of farm vacations in South Tyrol. One of his most significant achievements is the development and introduction of the “Roter Hahn” umbrella brand, a quality seal for farm vacations in South Tyrol, as well as quality farm goods, farm gastronomy, farm crafts and the Roter Hahn cooking school. The brand now counts over 1,600 farms among its members.